After a refreshing Easter break, many professionals are diving back into work with renewed energy—and for some, that means reconnecting with their networks. But as we shake off the holiday cobwebs and refocus on our goals, it’s worth taking a moment to think about how we approach networking. Building connections is essential for growth, but are we doing it in a way that’s ethical and respectful? Let’s explore how to avoid the pitfalls of tokenism and exploitation while fostering relationships that truly matter.
Why Ethics Matter in Networking
Networking gets a bad rap sometimes, doesn’t it? The image of people awkwardly swapping business cards or chasing quick wins can make the whole thing feel transactional. And let’s be honest—when done poorly, networking can feel shallow or even exploitative. But it doesn’t have to be that way.
At its heart, networking is about people. It’s about creating meaningful connections that benefit everyone involved. Unfortunately, when we lose sight of that, we risk falling into unethical practices like tokenism or one-sided exploitation. So how do we ensure our networking efforts are grounded in integrity? Here are a few principles to keep in mind.
Focus on Relationships, Not Transactions
We’ve all been there—attending an event or reaching out to someone with a specific goal in mind. Maybe you’re looking for a new client, a mentor, or a collaborator. There’s nothing wrong with having goals, but if your primary focus is “What can this person do for me?” you might be missing the bigger picture.
Instead, try flipping the script. Ask yourself, “How can I add value to this person’s life or business?” Whether it’s offering a helpful introduction, sharing an insightful article, or simply listening to their challenges, small gestures of generosity go a long way. After all, no one likes feeling like they’re just another name on your list.
Steer Clear of Superficial Inclusion
Inclusivity is a buzzword these days—and for good reason. Diverse networks bring fresh perspectives and opportunities. But here’s the catch: including someone just to check a box doesn’t do anyone any favours. If you’re inviting someone into your circle solely because of their background, role, or connections, without considering whether the relationship is genuinely reciprocal, you’re veering into tokenism territory.
So how do you get it right? Start by asking yourself why you’re connecting with someone. Are you drawn to their unique skills, experiences, or insights? Do you see potential for mutual growth? If the answer is yes, then you’re on the right track. Authentic inclusion isn’t about quotas—it’s about valuing people for who they are and what they bring to the table.
Be Upfront About Your Intentions
Honesty really is the best policy, especially in networking. If you’re reaching out to someone, don’t beat around the bush—be clear about why you’re connecting. Vague statements like “Let’s grab coffee sometime” often come across as insincere, whereas a direct approach shows respect for the other person’s time.
For example, instead of a generic message, try something like, “I admire your work in X area, and I’d love to hear your thoughts on Y challenge I’m facing.” This level of transparency not only builds trust but also sets the stage for a productive conversation. People appreciate knowing where they stand—and they’re more likely to engage if they feel valued.
Give Before You Ask
Networking shouldn’t feel like a one-way street. If you’re always asking for favours without giving anything in return, you’re bound to burn bridges. On the flip side, when you lead with generosity, you create a culture of reciprocity that benefits everyone.
This could mean sharing resources, making introductions, or simply offering encouragement when someone needs it. UKNetworker provides a space to give back by engaging with the community and supporting fellow members. These small acts of kindness may not yield immediate results, but over time, they lay the foundation for a strong, supportive network.
Prioritise Long-Term Connections
Finally, remember that networking isn’t a sprint—it’s a marathon. Building trust takes time, and the strongest connections are those nurtured over months or even years. Don’t just reach out when you need something; stay engaged consistently, celebrate others’ successes, and show up even when there’s no immediate payoff.
This mindset shift can transform your network from a collection of contacts into a thriving ecosystem of collaborators, mentors, and friends. And isn’t that what networking should be about?
A Thoughtful Approach to Networking
As we settle back into the rhythm of work after the Easter break, now is the perfect time to reflect on how we approach networking. By prioritising authenticity, transparency, and mutual benefit, we can create connections that are not only effective but also ethical.
Whether you’re attending events, connecting online, or engaging with platforms like UKNetworker, every interaction shapes your professional reputation. So let’s aim to make each connection count—not just for our own growth, but for the collective success of those around us. After all, the best networks are built on trust, respect, and shared values.
