Event ticketing platform is a software service that provides a complete solution for event organizers to manage and sell tickets online. It allows them to create custom event pages, process various payment types, and handle all aspects of the ticketing process, from setting up different ticket tiers and discount codes to providing secure payment processing. The platform also typically includes tools for event promotion, on-site management with mobile check-in and scanning, and detailed analytics and reporting to track sales and attendee data. Essentially, it serves as a central hub for all the essential functions needed to successfully organize and run an event and its ticket sales.